An ad campaign that built trust and drove qualified leads.
Saffron Interiors wanted to reach homeowners in Tamil Nadu who were actively seeking stylish and functional 2BHK/3BHK home interiors. Competing in a highly crowded market, the brand needed a cost-effective and measurable way to generate leads while standing out from competitors.
Through a structured Meta Ads campaign, we helped them build visibility, attract attention with engaging creatives, and generate consistent high-quality leads that converted into real projects.
Project Name: Interior and Construction Lead Generation
Client: Saffron Interiors & Construction
Project Commencement Date: June 2025
Project Completion Date: Ongoing
Project URL: www.saffroninteriors.in
The Challenge
Saffron Interiors is a leading interior design company in Tamil Nadu, specializing in modern 2BHK and 3BHK home interiors. Their focus is on delivering functional, stylish, and budget-friendly designs that cater to the growing demand for quality home interiors.
Our Challenges
Saffron Interiors wanted to expand their customer base and generate consistent, high-quality leads through online channels. They faced three key challenges:
Limited visibility among their target audience.
High competition in the interior design space.
Need for cost-effective lead generation with measurable ROI.
The Strategy
Revsmetrics Marketing & Technologies designed a structured
- Meta Ads lead generation campaign to help Saffron Interiors achieve their goals. The high-level approach included:
2. Audience Targeting: Focused on homeowners and families actively seeking interior design solutions across Tamil Nadu.
3. Ad Creatives: Showcased real interior projects and value-driven offers to build trust and attract attention.
4. Lead Form Optimisation: Simple, intent-driven lead forms to capture only qualified prospects.
5. Performance Monitoring: Ongoing analysis to refine campaigns for maximum reach and conversions.
The Execution
The campaign was launched with multiple ad formats (video + static creatives) to appeal to different audience segments. Continuous testing and optimisation ensured that the ads reached the right people at the right time.
The Results
Within weeks of the campaign launch, Saffron Interiors witnessed:
- 10,000+ targeted people reached across Tamil Nadu.
- Consistent inflow of qualified leads from homeowners actively exploring interior solutions.
- Improved brand visibility in a competitive market.
The campaign established Saffron Interiors as a trusted name in the interior design space and set a foundation for their long-term digital growth.
Key Takeaways
A well-structured digital advertising campaign can transform visibility and lead flow for businesses in highly competitive industries. By focusing on the right audience, strong creatives, and optimized lead generation funnels, Saffron Interiors achieved measurable business outcomes and built a sustainable online presence.
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Our Testimonials
“Revsmetrics helped us take our interior design services to the next level. We always had strong word-of-mouth referrals, but digital was new territory for us. Their campaigns gave us great visibility across Tamil Nadu and brought in high-quality leads from genuine homeowners looking for interiors. The best part was how they understood our industry and simplified the process, making it easy for us to focus on our projects while the leads kept coming in. We’re very happy with the partnership and the results.”
— Founder, Saffron Interiors